Personal

“The most rewarding part of my work is seeing how happy women are when, after years of searching, they finally find bras that truly suit them.”

How Leilani Lingerie began

Leilani Lingerie was founded by Mirjam Christen.

During a stay in California, she worked in a small lingerie boutique specializing in smaller busts. There she began as a lingerie consultant and bra fitter and quickly experienced how difficult it could be for many women with smaller cup sizes to find bras that truly fit.
After returning to Switzerland, she realized that there were very few places where bras designed specifically for smaller busts could be found. Many styles were created for larger cups and therefore did not fit well.
From this experience, the idea emerged in 2015 to open a boutique dedicated entirely to lingerie for smaller busts.

From boutique to own collections

A few years later the next step followed. Mirjam Christen began designing her own models specifically for smaller busts, using European materials and components. Since 2019, Leilani Lingerie has been developing its own collections, designed in Switzerland and produced in Europe.

Mirjam Christen designs the models of Leilani Lingerie in Switzerland and works closely with production partners to create lingerie that is carefully adapted to smaller busts.

Personal contact & advice

Personal contact with customers remains an important part of Leilani Lingerie. Advice by phone or email, as well as personal fittings, are just as much part of the brand as the development of the collections themselves.